The very first integrated watchmaking “Manufacture” was born, and has remained there since. This visionary man had enormous light-filled workshops built in Le Locle, a small town in the Swiss canton of Neuchatel, with the goal of bringing all the skilled watchmaking trades together under one roof. The founder proved he was daring right from his first year in business. Later, to suggest that his brand offered the ultimate in expertise and high standards, he renamed the company after the highest point in the sky: Zenith. When Georges Favre-Jacot started his watchmaking company in 1865, he was already convinced that emotion arises from a combination of daring and authenticity. 2013: IN KEEPING WITH ITS TRADITION, ZENITH CONTINUES TO INNOVATE
0 Comments
Leave a Reply. |